Tennis Coaches Workshop: Tapping into the Multicultural Market
USTA Northern California is proud to sponsor another stellar Coaches Workshop entitled, "Tapping in to the Multicultural Market" being held October 21-22, 2011 in Mountain View, CA. This two day workshop led by Gustavo Granitto of GTC Tennis Consultancy will address how you can impact tennis development in the U.S. by attracting and retaining multicultural players plus he will discuss the key essentials for any coach.
"Coaches working with this community can substantially impact the tennis development and competition in the U.S.," Granitto says. " For example, Hispanics work hard and they love our sport. Considering that there are more than 45 million Hispanic-speaking people in the U.S., coaches are an excellent option for those people that can be seduced and retained to play tennis."
Benefits of the workshop include discussions of cultural nuances; what are trigger points; how to market and sell the sport; personally engage with leaders in recreational, development and high performance tennis; get information about coaching and networking; and hear topics on parent involvement and much more! In particular, understanding that one doesn’t need to speak the language, but rather understand the cultural nuances that will break down barriers and attract more people into the game.
Registration fee is $125, but there is a 10% discount for members of USTA, USPTR, or USPTA. Fees include all materials, snacks, and lunch. A certificate of completion will be given to all participants at the conclusion of the workshop. Registration opens on September 22, 2011 and ends October 17, 2011.
Don't miss out on this unique and timely workshop. Register
here!
See the tentative agenda
here.
Gustavo Granitto is Founder and Director of GTC Tennis Consultancy since 2005, and has focused in development, advising and design Juniors Program for Coaches, Clubs, Academies and Tennis Institutions. Granitto has more than 32 years of coaching experience, and directed the International Tennis Federation's (ITF) Worldwide Training Center in Ft. Lauderdale, Fla., from 1997-2003. From 1989-1992 he was director of coaches education for the Argentinean Tennis Association, Director of Coaching for the Mexican Tennis Federation (2006-2009) and from 1991-2005 he was the full-time ITF development officer for Mexico, Central American and the Caribbean region, serving players, coaches, administrators, and officials. He is also the co-author of "Developing Young Players," an ITF manual for junior development, among other articles and publications. For more information on GTC, log on to
www.gtctennis.com .